The power of statistics

Statistics and data are very trendy in the business world. It is the thing that makes or breaks decisions. Everybody demands it and we all end up believing it. So why is statistics so important? It is not meaningful or effective if it’s taken out of its context, which is many times very complex and influencing. It is not even precise. What statistics gives us is something much more important: concrete proof. If we can get statistics to back up a gut feeling we have or a hunch about a situation, we’ve hit the golden pot. We have proof that our…

The business model dilemma

A business model has to have a big idea. It has to be rooted into the company’s mindset and culture values. It has to adapt to its context and even be flexible for handling future context changes. A business model has to be visionary. And it simply has to work well, or otherwise accept its failure and change course. When businesses decide on such important things as changing or taking up a new business model, it might be because there is some sort of crisis in the entire industry. A crisis caused by its decline, after it has inevitably reached…

CSR in Pharmaceutical Giants: a Hard Edge

Pharmaceutical companies tend to have a much more difficult time handling corporate social responsibility issues than other types of companies. The main reason is that they are heavily responsible towards the health of individuals and the society, while the social risks involved in the testing and consumption of drugs are also much greater than in other industries. These risks interfere with important basic physiological and safety needs mentioned in Maslow’s hierarchy of needs[1], thus placing the drug companies under pressure to provide safe and efficient drugs for people, while also maintaining the balance between the other two components of sustainable…

MADONNA, reloaded

The result of a 3-month branding project with the purpose of repositioning the brand MADONNA for the 13 year-olds. Team members: Thomas Dotinga Ilze Balina Karen van Gelder Jossie Hunting Sabina Baciu Realized with the help and guidance of the Arnhem Business School lecturers – Antoine van den Berg and Kees van het Hof. Update On the 19th of May I presented the Madonna project to a panel of professors from partner universities of Arnhem Business School. The presentation actually got 3rd place in what they call the ABS Talent Awards and it made quite an impression. The Arnhem Business…

The Tyranny of the Operating System

The major operating systems that rule the market (such as Windows and Mac OS X) have been silently taking over the consumer’s freedom and privacy for the past 20 years. This takeover is basically an offense to human rights. It is much more cunning and subtle than other mass-control mediums, which makes it even harder to pin-point. Therefore the question arises: is the operating system fundamentally tyrannical? And what does this mean in terms of CSR (Corporate Social Responsibility) for large software corporations?